DepicT! Assignment 1 - Final Feedback

Leah,

good to see you have made some improvements to the original submission.

You outlined and explained in some detail the sources of requirements for a media production and this was competently presented.
Thorough and comprehensively detailed pre-production documentation was generated and you were able to apply pre-production planning to a media production demonstrating near-professional standard working independently to professional expectations.

Merit grade awarded for this task.

Unilever

Unilever Brand It all started in the 1890s, when William Hesketh Lever, founder of Lever Bros, came up with ideas for ‘Sunlight Soap’, this was a revolutionary new product that helped to promote hygiene in Victorian England. It was a product that was supposed to show that “life may be more enjoyable and rewarding for the people who used their products.” On their website it is explained that “Unilever's success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology.” Meaning they are a company that has to adapt and evolve with the times to constantly appeal to families all around the world. This is a company with an underlying sales growth over five years which has averaged 4.9%. It serves worldwide and owns forty different brands, sixteen of which are market leaders such as Persil, Dove, Magnum, Flora, Marmite, Lynx; these products can be in nine out of every ten UK homes. In terms of the UK, they've been serving us for more than a century and are known by just about everyone in Britain. No matter where you look in your house, you’ve probably seen their logo on the back of your everyday favourite products such as Hellman’s mayonnaise. On the Unilever website, they claim that they “meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.” It also states that “Unilever has today been named the most admired company in Britain 2015, according to the largest piece of peer review research of its kind in the UK.” Although they don’t really need to self-promote because no matter if they advertise or not, their brands will thrive successfully and the products will be bought. This is because the brands they own work on a supply and demand basis; we need the products they produce so we will buy them no matter what. Although of course advertisement does help and is a massive part of helping sales. Unilever focus mainly on food/consumption and personal hygiene/cleaning products; this means they are constantly working to promote and advertise the products of the brands in new and innovative ways. TV adverts are the easiest way to do this as in this generation, almost everyone has a TV and is able to see these products’ advertisements. However, we see adverts daily so Unilever work hard to try and make their adverts stand out from the rest so we’re interested whilst watching them. As their brands are mainly made up of food and hygiene products, the adverts are mainly aimed at parents as their primary audience, but also children as their secondary audience. This way their products are more likely to be noticed and bought.

The Pre-Production Process

Costume, Props and Script