Location Release

Talent Forms

3MW Feedback

Leah - some very good work throughout this unit and it was good to see you picked a unit that you clearly feel passionate about - this has led to a well developed idea and completed documentary. Good work!

You have comprehensively explained issues relating to factual television programmes with elucidated examples and consistently using subject terminology correctly.

You have comprehensively explained codes and conventions of factual programmes with elucidated examples and consistently using subject terminology correctly.

You were able to plan and research a factual programme for television effectively showing some imagination and with only occasional assistance.

You have produced a factual programme for television competently showing some imagination and with only occasional assistance.

Introduction To The News

Analysis

Finished Documentary

Proposal

Secondary Research

Primary Research Questionnaire

Documentary Formats

3 Minute Wonders Analysis

Risk Assessment

Production Schedule

Location Recce

Interview Questions

TV adverts - final feedback

Leah, some very good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract comprehensive information from written sources and present a well-structured and substantial media production report which conveys information and precise exemplification and justifies conclusions with supporting arguments.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal with creativity and flair and to near professional standards.

In regards to unit 30: Advertisement Production for Television:
Within your TV advert analysis, you were able to explain structures and techniques of TV advertisements with reference to detailed examples and with generally correct use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also detailed and clearly demonstrated that you are able to critically evaluate own TV advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly.

Results of Survey

Evaluation

Survey Questions

Risk Assessment

Production Schedule

Location Recce

Shot List

Finished Advert

Proposal For a New Campaign

Re branding a Unilever Product

Analysing an Advert

Unilever The Company

DepicT! Assignment 1 - Final Feedback

Leah,

good to see you have made some improvements to the original submission.

You outlined and explained in some detail the sources of requirements for a media production and this was competently presented.
Thorough and comprehensively detailed pre-production documentation was generated and you were able to apply pre-production planning to a media production demonstrating near-professional standard working independently to professional expectations.

Merit grade awarded for this task.

Unilever

Unilever Brand It all started in the 1890s, when William Hesketh Lever, founder of Lever Bros, came up with ideas for ‘Sunlight Soap’, this was a revolutionary new product that helped to promote hygiene in Victorian England. It was a product that was supposed to show that “life may be more enjoyable and rewarding for the people who used their products.” On their website it is explained that “Unilever's success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology.” Meaning they are a company that has to adapt and evolve with the times to constantly appeal to families all around the world. This is a company with an underlying sales growth over five years which has averaged 4.9%. It serves worldwide and owns forty different brands, sixteen of which are market leaders such as Persil, Dove, Magnum, Flora, Marmite, Lynx; these products can be in nine out of every ten UK homes. In terms of the UK, they've been serving us for more than a century and are known by just about everyone in Britain. No matter where you look in your house, you’ve probably seen their logo on the back of your everyday favourite products such as Hellman’s mayonnaise. On the Unilever website, they claim that they “meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.” It also states that “Unilever has today been named the most admired company in Britain 2015, according to the largest piece of peer review research of its kind in the UK.” Although they don’t really need to self-promote because no matter if they advertise or not, their brands will thrive successfully and the products will be bought. This is because the brands they own work on a supply and demand basis; we need the products they produce so we will buy them no matter what. Although of course advertisement does help and is a massive part of helping sales. Unilever focus mainly on food/consumption and personal hygiene/cleaning products; this means they are constantly working to promote and advertise the products of the brands in new and innovative ways. TV adverts are the easiest way to do this as in this generation, almost everyone has a TV and is able to see these products’ advertisements. However, we see adverts daily so Unilever work hard to try and make their adverts stand out from the rest so we’re interested whilst watching them. As their brands are mainly made up of food and hygiene products, the adverts are mainly aimed at parents as their primary audience, but also children as their secondary audience. This way their products are more likely to be noticed and bought.

The Pre-Production Process

Costume, Props and Script